Flame Analytics

Guest WiFi Marketing

Turn connectivity into engagement. Combine a fully customizable captive portal builder with marketing automation to convert WiFi access into measurable marketing outcomes.

  • Captive portals
  • Marketing automation
  • GDPR compliant
  • CRM integration
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Brands already measuring with Flame

IKEADecathlonCushman & WakefieldTelefónicaCBRESantanderAlain AfflelouWestfieldHavaianasMerlin PropertiesIKEADecathlonCushman & WakefieldTelefónicaCBRESantanderAlain AfflelouWestfieldHavaianasMerlin Properties

Benefits of Guest WiFi Marketing

Turn intuition into action plan: where to optimize, when to intervene, and what truly moves the needle.

Data capture

Collect consent-based customer profiles via WiFi and build your own GDPR-compliant audience database.

Engage at the right moment

Trigger automated campaigns when customers connect, visit or return.

Personalize experiences

Tailor messages and offers based on demographic and behavioral data.

Integration with your ecosystem

Sync profiles with CRM, PMS and marketing automation tools.

From connection to actionable marketing

Flame Guest WiFi Marketing dashboard

Flame Connect combines a fully customizable captive portal builder with advanced marketing automation.

Design branded login experiences, manage consent and trigger real-time campaigns based on visit patterns and location. Integrate seamlessly with your CRM or PMS.

  • Custom login flows
  • Social login
  • Landing pages
  • Location-based

The metrics that change decisions

Cross visitors with operations and sales to discover actionable patterns.

Unique connections

Real number of devices connected to your network.

Captured leads

Valid emails and contacts with GDPR consent.

Dwell time per visit

How long the user spends connected.

Aggregate demographics

Age, gender and behavior patterns.

Campaign conversion

How many users click and convert per campaign.

Re-visit rate

% of visitors returning to your space.

Your WiFi is more than a utility — it's your most underused marketing channel.
Personalized demo in 20 minutes.

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Solutions for any Industry

Flame Analytics is an advanced smart analytics platform designed to support a wide range of industries and sectors.

The best brands talk about us

Irene Cuadrado

Somos clientes desde hace años y pretendemos seguir siéndolo. Flame te cuenta lo que no puedes ver sentado en una oficina o dando un paseo por el hall del centro comercial. Te acerca al cliente desde el momento en que pasa por delante.

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)
Vicente Alemany Climent

Gracias Flame analytics por acompañarnos en el apasionante reto de ofrecer a nuestros visitantes una experiencia omnicanal total.

Vicente Alemany ClimentCoordinador de Innovación · Cushman & Wakefield
Manuel Fernández

Es un placer trabajar con Flame analytics como socio estratégico. Fiabilidad para poder analizar el rendimiento de nuestra tienda.

Manuel FernándezCIO Transformación Digital · Cash Converters
José Miguel de Miguel Peña

Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.

José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Jacques Ferrándiz Fuster

Gracias a la tecnología, nuestra red dispone ahora de un sistema capaz de comunicar información valiosa sobre nuestra actividad empresarial.

Jacques Ferrándiz FusterCoordinador de proyectos web · Alain Afflelou
Irene Cuadrado

Somos clientes desde hace años y pretendemos seguir siéndolo. Flame te cuenta lo que no puedes ver sentado en una oficina o dando un paseo por el hall del centro comercial. Te acerca al cliente desde el momento en que pasa por delante.

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)
Vicente Alemany Climent

Gracias Flame analytics por acompañarnos en el apasionante reto de ofrecer a nuestros visitantes una experiencia omnicanal total.

Vicente Alemany ClimentCoordinador de Innovación · Cushman & Wakefield
Manuel Fernández

Es un placer trabajar con Flame analytics como socio estratégico. Fiabilidad para poder analizar el rendimiento de nuestra tienda.

Manuel FernándezCIO Transformación Digital · Cash Converters
José Miguel de Miguel Peña

Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.

José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Jacques Ferrándiz Fuster

Gracias a la tecnología, nuestra red dispone ahora de un sistema capaz de comunicar información valiosa sobre nuestra actividad empresarial.

Jacques Ferrándiz FusterCoordinador de proyectos web · Alain Afflelou

Frequently asked questions

Is it compatible with my WiFi infrastructure?
Yes. Flame Connect works with major network vendors (Cisco, Aruba, Ruckus, Cambium, Ubiquiti, etc.) via standard RADIUS, WPA Enterprise or HTTP redirect protocols.
What email capture rate can we expect?
With a well-designed portal and a clear incentive (free WiFi, coupon, exclusive content), typical capture rates are 25–40%. Without incentive, 8–15%.
How is GDPR consent managed?
Granular consent in the portal: the visitor selects what to share and for which purposes. Optional double opt-in. Right to be forgotten with automatic deletion upon request.
Does it support multiple languages?
Yes. Automatic device language detection plus configurable translation in 20+ languages with localized copy per language.
What about MAC randomization?
Flame is optimized for environments with MAC randomization (iOS 14+, Android 11+). Returning visitor identification is based on registered email and behavioral patterns.

Request a demo

Discover the power of Flame in just 20 minutes and learn how it can improve the results of your organization.

Schedule a personalized demo with our experts