Comprehensive data analytics to gain valuable insight into customer behavior. We develop and deploy digital marketing and analytics solutions powered by big data and AI to help hotels capture new customers and build loyalty.
Significant increase in sales and a base of satisfied customers through strategic business approaches.
Generate
Direct bookings for your hotel, fostering a direct and profitable relationship with guests.
Personalize
Every customer experience by tailoring each stay to unique preferences and needs.
Fast and secure connection
Offer a fast, simple connection experience without cumbersome captive portal logins.
Provide reliable service to hotel guests across rooms, lounges and common areas through secure WiFi.
Enrich your CRM
Automatically enrich your hotel CRM with contact information for every guest, increasing the value of bookings made through Booking, TripAdvisor and similar platforms.
If you do not have a CRM, use Connect — the marketing/campaign module included with Flame.
PMS integration
Automate WiFi service management through PMS integration on a single platform.
Make Guest WiFi simpler for the guest and more manageable for the hotel through PMS integration.
Send personalized offers
Increase incremental revenue per room by promoting other hotel areas that improve guest experience.
Inform guests of available services (bar, restaurant, spa) during their stay, adapted to zone and time of day.
Drive cross-sell and upgrades for future bookings — late checkout, parking upgrades, room upgrades — recognizing each guest as unique.
Comprehensive products, multiple solutions
Measure and improve space performance, understand customer behavior and connect with your visitors.
Poder disponer de una conexión Wi-Fi segura en cualquier zona de los hoteles es una forma de generar confianza. Flame nos permite conocer los gustos y exigencias de los clientes y dar en el blanco en nuestras propuestas.
Bernat RealDirector de TI · Hotels VIVA
Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.
José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Gracias a la tecnología, nuestra red dispone ahora de un sistema capaz de comunicar información valiosa sobre nuestra actividad empresarial.
Jacques Ferrándiz FusterCoordinador de proyectos web · Alain Afflelou
Poder disponer de una conexión Wi-Fi segura en cualquier zona de los hoteles es una forma de generar confianza. Flame nos permite conocer los gustos y exigencias de los clientes y dar en el blanco en nuestras propuestas.
Bernat RealDirector de TI · Hotels VIVA
Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.
José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Gracias a la tecnología, nuestra red dispone ahora de un sistema capaz de comunicar información valiosa sobre nuestra actividad empresarial.
Jacques Ferrándiz FusterCoordinador de proyectos web · Alain Afflelou
Frequently asked questions
How does analytics benefit hotels?
Foot traffic analytics in hospitality measures the actual use of hotel common areas — lobby, restaurant, pool, spa, meeting rooms — revealing patterns that room occupancy rates don't capture. A hotel with 80% room occupancy might have a restaurant with 40% use and a spa at 95%, data indicating where to invest and where to optimize. Flame connects existing cameras to measure traffic by zone and time, identify demand peaks and optimize staffing in each area. Hotels implementing Flame analytics typically reduce common area staffing costs by 10-15% while improving guest satisfaction by aligning staff presence with actual demand. The same space-utilization analytics powers Flame deployments across retail stores, shopping malls and other physical spaces.
Can it measure meeting room occupancy?
Yes. Flame monitors the actual occupancy of meeting rooms, event halls and conference areas, providing data that reveals effective use versus booked use. The common problem: rooms are booked but not used (20-30% no-show rate in many hotels), or booked for 50 people when only 20 attend. Flame provides actual occupancy by time slot, enabling automatic release policies for unused rooms, room recommendations by actual group size and utilization reports to optimize the space portfolio. For conference and event venues, this data is essential for planning future infrastructure investments and justifying space rental rates. The same room-utilization analytics applies to any physical space managing bookable rooms and shared areas.
How does restaurant and buffet analytics work?
Flame measures guest flow in hotel dining areas: breakfast buffet footfall by time slot, restaurant occupancy, average dwell time and seasonal demand patterns. This data enables optimizing food preparation (reducing food waste by adjusting quantities to predicted traffic), planning waiter shifts according to actual demand and managing peak-hour queues with proactive guest information. A hotel that knows 65% of guests eat breakfast between 8:00 and 9:30 can stagger resources accordingly. Documented food waste reduction in hotels with footfall analytics is 10-20%, with the additional benefit of improving guest experience by reducing wait times. The same flow analytics applies to dining areas in shopping malls, retail spaces and other physical spaces.
Can it optimize check-in and lobby?
Yes. Flame measures lobby traffic patterns and check-in queues, providing data to optimize the arrival experience. Key metrics: lobby footfall by hour, reception wait times, traffic distribution between in-person check-in and automated kiosks. This data enables aligning reception staffing with peak arrival hours, evaluating self-service kiosk effectiveness and designing lobby flow to reduce congestion. Hotels also use lobby analytics to measure non-residential traffic (restaurant visitors, event attendees) and optimize security and services accordingly. All without identifying any individual guest, using only anonymous counting and flow analysis. Similar queue and flow optimization is applied across retail stores, shopping malls and other physical spaces.
What metrics does it provide that PMS doesn't?
PMS (Property Management Systems) measure room occupancy, revenue and bookings, but are blind to physical guest behavior outside the room. Flame complements the PMS with metrics hotel management systems don't capture: actual common area usage (pool, gym, spa), movement patterns between spaces, wait times at reception and restaurant, hotel event footfall, and actual utilization rate of meeting rooms (vs. booked). API integration between Flame and the PMS enables correlating this data: do premium package guests use the spa more? Do long-stay guests frequent the restaurant more? These correlations guide package creation, service pricing and facility investment allocation. The same principle of complementing existing management systems applies to Flame's integrations across retail stores, shopping malls and other physical spaces.
How is guest privacy guaranteed?
Guest privacy is paramount in hospitality. Flame guarantees total anonymity: the system counts silhouettes and analyzes flows without identifying, following or profiling any individual guest. No facial recognition, no video storage, no biometric data collection. The data generated is exclusively statistical: 42 people used the spa between 14:00 and 16:00, average reception wait time was 3.2 minutes. It is impossible to link this data to a specific guest. Cameras used are existing security circuit cameras, already covered by video surveillance legislation. Flame adds an analytics layer that produces only aggregate data. Verified GDPR compliance, EU processing, ISO 27001 certification. The same privacy-by-design architecture protects visitors across all Flame deployments, from retail stores and shopping malls to any other physical space.
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Discover the power of Flame in just 20 minutes and learn how it can improve the results of your organization.
