Flame Analytics

Data intelligence for hotels

Flame turns the cameras and WiFi you already have in your hotel into actionable data: footfall and occupancy of the lobby, the restaurant or the spa. Hotel analytics with artificial intelligence, no biometrics and fully GDPR-compliant, to adjust staff, control occupancy and justify every installation with real data.

  • 99% accuracy
  • No biometrics · 100% GDPR
  • Real-time data
  • AI on your existing CCTV
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Brands already working with Flame

IKEADecathlonCushman & WakefieldTelefónicaCBRESantanderAlain AfflelouWestfieldHavaianasMerlin PropertiesIKEADecathlonCushman & WakefieldTelefónicaCBRESantanderAlain AfflelouWestfieldHavaianasMerlin Properties

The day-to-day of your hotel.

You run a hotel with many areas and shifting schedules, but you decide on intuition rather than data. These are the problems Flame solves by measuring what really happens in each space.

You don't know which areas your guests use

The lobby, the restaurant or the spa fill and empty without you knowing when or why. Without real occupancy data, any decision about these spaces rests on guesswork.

Staffing doesn't match footfall

At some moments there's too much staff at reception and at others queues form. Planning shifts without real data raises costs and hurts the guest experience.

You don't know real-time occupancy

At events, dining rooms and common areas you need to know how many people are present at each moment. Without reliable counting, you can't control occupancy or guarantee safety.

You don't know which facilities are profitable

Refurbishing the spa, expanding the restaurant or renovating the gym takes investment. Without measuring the real use of each space, you can't justify improvements or prove which facilities work.

What you can do

Everything Flame measures and activates in your hotel

Eight capabilities designed for the reality of a hotel, on the cameras and WiFi you already have and always without biometrics.

Optimise occupancy and staffing

Measure footfall in the lobby, the restaurant, the spa or the event rooms by time slot. Match staff to real occupancy, cut unnecessary shifts and avoid waits caused by understaffing.

Guest footfall and flow

Measure entries, exits and movement between the hotel's different areas. Discover how many guests pass through each space and at what times to make better operational decisions.

Service usage and conversion

Cross-reference footfall with your PMS or POS data in spaces such as the restaurant or the spa. Discover what share of guests ends up spending and where you're losing business opportunities.

Behaviour and heatmaps

Visualise paths and dwell time in common areas with heatmaps. Discover which corners attract your guests and which go unnoticed to redistribute furniture and services.

Queue and restroom management

Detect waits at reception and check-in to open more positions when needed. Also schedule restroom cleaning by real use rather than a fixed timetable.

Real-time occupancy by zone

Check how many people are in the lobby, the dining room or the spa and get alerts before reaching the limit. Anticipate saturation and act before it affects the guest experience.

Guest WiFi: capture and build loyalty

Turn your guest WiFi into your direct marketing channel: a captive portal that captures contacts for your CRM, communicates during the stay and launches segmented loyalty campaigns. The lever chains like Hotels VIVA already use to know and retain everyone who passes through their hotels.

Real data for operations

Plan cleaning, staff, energy and maintenance based on the use of each space. Turn on climate control and lighting when needed and allocate resources where they're really required.

And all of it, on top of what you already have, with full privacy:
Existing CCTVUse your cameras
HypersensorAdvanced AI video analysis
No biometrics100% anonymous data
100% GDPRPrivacy guaranteed

Every area of your hotel, measured and under control.
Personalised demo in 20 minutes.

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Case studies

Spaces that already manage the experience with data

Large spaces and networks that measure real footfall and occupancy with Flame.

Case study

Transforming the CaixaForum experience with video analytics

The "la Caixa" Foundation runs the CaixaForum network of cultural centres across Spain, spaces that blend art, science and culture to give visitors unique experiences.

12 February 2025View
Case study

Repsol and Flame Analytics transform the experience across 1,000 service stations

Repsol and Flame transform the experience and management at 1,000 service stations, leaning on traffic analytics and connectivity.

9 April 2025View
Case study

How MultiÓpticas turns in-store traffic into business decisions

MultiÓpticas launches an advanced in-store analytics project with Flame Analytics to turn physical data into network intelligence.

20 July 2026View
See all case studies

Complete products, multiple solutions

Measure and improve space performance, understand how people behave and connect with your visitors.

  • Measure and improve space performance
  • Understand how people behave
  • Connect with your visitors
Traffic

Traffic

Measure indoor and outdoor traffic, monitor occupancy in real time and calculate conversion, all from a single platform.

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Customer Journey

Customer Journey

Analyse people's journeys and interactions to understand their behaviour and optimise the experience at every touchpoint.

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Connect

Connect

Collect visitor data through guest WiFi and launch personalised marketing campaigns based on location, profile and behaviour.

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The best brands talk about us

Bernat Real

Poder disponer de una conexión Wi-Fi segura en cualquier zona de los hoteles es una forma de generar confianza. Flame nos permite conocer los gustos y exigencias de los clientes y dar en el blanco en nuestras propuestas.

Bernat RealDirector de TI · Hotels VIVA
José Miguel de Miguel Peña

Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.

José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Luis Simón

Gracias a Flame hemos conseguido retener a nuestros clientes, aumentar el ROI y mejorar el rendimiento empresarial. Conocer el flujo de movimientos ha sido vital.

Luis SimónGerente · CC Plaza Éboli
Bernat Real

Poder disponer de una conexión Wi-Fi segura en cualquier zona de los hoteles es una forma de generar confianza. Flame nos permite conocer los gustos y exigencias de los clientes y dar en el blanco en nuestras propuestas.

Bernat RealDirector de TI · Hotels VIVA
José Miguel de Miguel Peña

Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.

José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Luis Simón

Gracias a Flame hemos conseguido retener a nuestros clientes, aumentar el ROI y mejorar el rendimiento empresarial. Conocer el flujo de movimientos ha sido vital.

Luis SimónGerente · CC Plaza Éboli

Frequently asked questions

How does analytics benefit hotels?
Foot traffic analytics in hospitality measures the real use of hotel common areas — lobby, restaurant, pool, spa, meeting rooms — revealing patterns that room occupancy rates don't capture. A hotel with 80% room occupancy might have a restaurant at 40% utilization and a spa at 95%, data that indicates where to invest and where to optimize. Flame connects existing cameras to measure traffic by zone and hour, identify demand peaks, and optimize staffing in each area. Hotels implementing Flame's analytics typically reduce common-area staffing costs by 10-15% while improving guest satisfaction by aligning staff presence with real demand. The same space-utilization analytics powers Flame deployments in retail stores, shopping malls, and other physical spaces.
Can it measure meeting room occupancy?
Yes. Flame monitors real occupancy of meeting rooms, event halls, and conference areas, providing data that reveals effective use vs. booked use. The common problem: rooms are booked but not used (20-30% no-show rate at many hotels), or booked for 50 people when only 20 attend. Flame provides real occupancy by time slot, enabling automatic release policies for unused rooms, room recommendations based on real group size, and utilization reports to optimize the space portfolio. For convention and event centers, this data is essential for planning future infrastructure investments and justifying space rental fees. The same room-utilization analytics applies to any physical space that manages bookable rooms and shared areas.
How does restaurant and buffet analytics work?
Flame measures guest flow in hotel dining areas: breakfast buffet footfall by time slot, restaurant occupancy, average dwell time, and seasonal demand patterns. This data enables optimizing food preparation (reducing food waste by adjusting quantities to forecast traffic), planning waiter shifts based on real demand, and managing peak-hour queues with proactive guest information. A hotel that knows 65% of guests have breakfast between 8:00 and 9:30 can stagger resources accordingly. Documented food-waste reduction in hotels with footfall analytics is 10-20%, with the added benefit of improving guest experience by reducing wait times. The same flow analytics applies to dining areas in shopping malls, retail spaces, and other physical spaces.
Can it optimize check-in and the lobby?
Yes. Flame measures lobby traffic patterns and check-in queues, providing data to optimize the arrival experience. Key metrics: lobby footfall by hour, reception wait times, traffic distribution between staffed check-in and automated kiosks. This data enables aligning reception staffing with arrival peaks, evaluating self-service kiosk effectiveness, and designing lobby flow to reduce congestion. Hotels also use lobby analytics to measure non-residential traffic (restaurant visitors, event attendees) and optimize security and services accordingly. All without identifying any individual guest, using only anonymous counting and flow analysis. Similar queue and flow optimization applies in retail stores, shopping malls, and other physical spaces.
What metrics does it provide that the PMS doesn't?
The PMS (Property Management System) measures room occupancy, revenue, and bookings, but is blind to physical guest behavior outside the room. Flame complements the PMS with metrics that hotel management systems don't capture: real use of common areas (pool, gym, spa), movement patterns between spaces, wait times at reception and restaurant, attendance at hotel events, and real meeting room utilization rate (vs. booked). API integration between Flame and the PMS enables correlating this data: do premium-package guests use the spa more? Do long-stay guests frequent the restaurant more? These correlations guide package creation, service pricing, and facility investment allocation. The same principle of complementing existing management systems applies to Flame integrations in retail stores, shopping malls, and other physical spaces.
How is guest privacy guaranteed?
Guest privacy is paramount in hospitality. Flame guarantees total anonymity: the system counts silhouettes and analyzes flows without identifying, tracking, or profiling any individual guest. No facial recognition, no video storage, no biometric data collection. The data generated is exclusively statistical: 42 people used the spa between 14:00 and 16:00, average reception wait time was 3.2 minutes. It is impossible to link this data to a specific guest. The cameras used are those of the existing security circuit, already covered by video surveillance legislation. Flame adds an analytical layer that produces only aggregated data. Verified GDPR compliance, EU processing, ISO 27001 certification. The same privacy-by-design architecture protects visitors across all Flame deployments, from retail stores and shopping malls to any other physical space.

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Discover the power of Flame in just 20 minutes and learn how it can improve the results of your organization.