Flame Analytics

Customer Behavior

Turn anonymous movement into deep behavioral insight. Understand paths, dwell times and zone interactions so you can shape better experiences and lift in-store conversion.

  • Flow maps
  • Zone interactions
  • Dwell times
  • No biometrics
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Brands already measuring with Flame

IKEADecathlonCushman & WakefieldTelefónicaCBRESantanderAlain AfflelouWestfieldHavaianasMerlin PropertiesIKEADecathlonCushman & WakefieldTelefónicaCBRESantanderAlain AfflelouWestfieldHavaianasMerlin Properties

Benefits of Customer Behavior

Turn intuition into action plan: where to optimize, when to intervene, and what truly moves the needle.

Design spaces that sell

Use behavior insights to guide visitors and increase in-store conversion.

Boost engagement and interest

See where attention focuses and refine experiences accordingly.

Improve sales conversion

Connect movement, attention and sales to optimize placement and design.

Smart marketing decisions

Segment by behavior and intent for more relevant offers and loyalty.

More than movement: actionable behavior

Flame Customer Behavior dashboard

Flame Customer Behavior transforms anonymous movement data into deep behavioral insight. Understand visitor paths and interactions across every zone.

Compare traffic between areas and detect what drives attention or conversion, with privacy-safe AI and intuitive dashboards.

  • Visitor flow maps
  • Zone interactions
  • Zone traffic
  • Dwell times

The metrics that change decisions

Cross visitors with operations and sales to discover actionable patterns.

Floor heatmap

See where customers concentrate and the hot/cold spots in your space.

Average time per zone

How long each area holds visitor attention.

Top routes traveled

The most common paths from entrance to exit.

Cold zones detected

Underused areas that need rethinking.

Aggregate demographics

Age and gender breakdown, no individual identification.

Behavior by hour

Behavioral changes throughout the day.

Design spaces that sell, not spaces that just exist.
Personalized demo in 20 minutes.

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Solutions for any Industry

Flame Analytics is an advanced smart analytics platform designed to support a wide range of industries and sectors.

The best brands talk about us

Irene Cuadrado

Somos clientes desde hace años y pretendemos seguir siéndolo. Flame te cuenta lo que no puedes ver sentado en una oficina o dando un paseo por el hall del centro comercial. Te acerca al cliente desde el momento en que pasa por delante.

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)
Vicente Alemany Climent

Gracias Flame analytics por acompañarnos en el apasionante reto de ofrecer a nuestros visitantes una experiencia omnicanal total.

Vicente Alemany ClimentCoordinador de Innovación · Cushman & Wakefield
Manuel Fernández

Es un placer trabajar con Flame analytics como socio estratégico. Fiabilidad para poder analizar el rendimiento de nuestra tienda.

Manuel FernándezCIO Transformación Digital · Cash Converters
José Miguel de Miguel Peña

Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.

José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Jacques Ferrándiz Fuster

Gracias a la tecnología, nuestra red dispone ahora de un sistema capaz de comunicar información valiosa sobre nuestra actividad empresarial.

Jacques Ferrándiz FusterCoordinador de proyectos web · Alain Afflelou
Irene Cuadrado

Somos clientes desde hace años y pretendemos seguir siéndolo. Flame te cuenta lo que no puedes ver sentado en una oficina o dando un paseo por el hall del centro comercial. Te acerca al cliente desde el momento en que pasa por delante.

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)
Vicente Alemany Climent

Gracias Flame analytics por acompañarnos en el apasionante reto de ofrecer a nuestros visitantes una experiencia omnicanal total.

Vicente Alemany ClimentCoordinador de Innovación · Cushman & Wakefield
Manuel Fernández

Es un placer trabajar con Flame analytics como socio estratégico. Fiabilidad para poder analizar el rendimiento de nuestra tienda.

Manuel FernándezCIO Transformación Digital · Cash Converters
José Miguel de Miguel Peña

Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.

José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Jacques Ferrándiz Fuster

Gracias a la tecnología, nuestra red dispone ahora de un sistema capaz de comunicar información valiosa sobre nuestra actividad empresarial.

Jacques Ferrándiz FusterCoordinador de proyectos web · Alain Afflelou

Frequently asked questions

Does this require facial recognition?
No. Flame uses anonymous silhouette detection and movement tracking. There is no facial recognition or biometric data at any point.
What insights can we get?
Heatmaps by floor, top routes, time per zone, interactions between areas, demographic mix and hour-by-hour behavior — all anonymous and aggregate.
Can we measure the impact of layout changes?
Yes. Compare behavior before and after a layout change to quantify the lift in dwell time, conversion or zone traffic.
How is data presented?
Through dashboards with heatmaps, flow maps (Sankey), zone interaction matrices and time-series charts. Exportable to BI tools via API.
Is it GDPR compliant?
Yes. 100% privacy-by-design: anonymous silhouettes, aggregate output, no individual tracking. ISO 27001 certified.

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Discover the power of Flame in just 20 minutes and learn how it can improve the results of your organization.

Schedule a personalized demo with our experts