Flame Analytics

Conversion Analytics

See your physical conversion funnel end-to-end — from street traffic to in-store engagement and final purchase. Understand what attracts, what holds attention and what triggers the sale.

  • Conversion funnels
  • Conversion rates
  • Sales insights
  • Visit duration
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Brands already measuring with Flame

IKEADecathlonCushman & WakefieldTelefónicaCBRESantanderAlain AfflelouWestfieldHavaianasMerlin PropertiesIKEADecathlonCushman & WakefieldTelefónicaCBRESantanderAlain AfflelouWestfieldHavaianasMerlin Properties

Benefits of Conversion Analytics

Turn intuition into action plan: where to optimize, when to intervene, and what truly moves the needle.

Discover the full conversion journey

See how visitors evolve from passers-by to buyers and where the funnel leaks.

Improve capture and retention

Find which storefronts, campaigns and hours attract more and keep them longer.

Leverage dwell time data

Correlate time spent with sales to fine-tune layout, staffing and promotions.

Drive conversion and profitability

Connect traffic and behavior with POS to surface what truly drives ROI.

From raw traffic to conversion decisions

Flame Conversion Analytics dashboard

Flame Conversion connects visitor analytics with sales data to visualize the full funnel — from street traffic to in-store engagement and purchases.

Analyze capture and conversion rates, dwell time and performance by zone, store or category. Turn data into action with real-time dashboards.

  • Conversion funnels
  • Conversion rates
  • Sales insights
  • Visit duration

The metrics that change decisions

Cross visitors with operations and sales to discover actionable patterns.

Real conversion rate

Visitors vs. tickets generated. The metric that matters.

Conversion by time slot

When you convert better and when opportunities are lost.

Conversion by zone

Which store areas sell and which only attract traffic.

Average ticket per visit

Real economic value generated by each visitor.

Store benchmarks

Identify top-performers and replicate their practices.

Campaign impact

Real conversion lift during and after each promotion.

Know your real conversion rate, not what you think it is.
Personalized demo in 20 minutes.

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Solutions for any Industry

Flame Analytics is an advanced smart analytics platform designed to support a wide range of industries and sectors.

The best brands talk about us

Irene Cuadrado

Somos clientes desde hace años y pretendemos seguir siéndolo. Flame te cuenta lo que no puedes ver sentado en una oficina o dando un paseo por el hall del centro comercial. Te acerca al cliente desde el momento en que pasa por delante.

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)
Vicente Alemany Climent

Gracias Flame analytics por acompañarnos en el apasionante reto de ofrecer a nuestros visitantes una experiencia omnicanal total.

Vicente Alemany ClimentCoordinador de Innovación · Cushman & Wakefield
Manuel Fernández

Es un placer trabajar con Flame analytics como socio estratégico. Fiabilidad para poder analizar el rendimiento de nuestra tienda.

Manuel FernándezCIO Transformación Digital · Cash Converters
José Miguel de Miguel Peña

Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.

José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Jacques Ferrándiz Fuster

Gracias a la tecnología, nuestra red dispone ahora de un sistema capaz de comunicar información valiosa sobre nuestra actividad empresarial.

Jacques Ferrándiz FusterCoordinador de proyectos web · Alain Afflelou
Irene Cuadrado

Somos clientes desde hace años y pretendemos seguir siéndolo. Flame te cuenta lo que no puedes ver sentado en una oficina o dando un paseo por el hall del centro comercial. Te acerca al cliente desde el momento en que pasa por delante.

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)
Vicente Alemany Climent

Gracias Flame analytics por acompañarnos en el apasionante reto de ofrecer a nuestros visitantes una experiencia omnicanal total.

Vicente Alemany ClimentCoordinador de Innovación · Cushman & Wakefield
Manuel Fernández

Es un placer trabajar con Flame analytics como socio estratégico. Fiabilidad para poder analizar el rendimiento de nuestra tienda.

Manuel FernándezCIO Transformación Digital · Cash Converters
José Miguel de Miguel Peña

Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.

José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Jacques Ferrándiz Fuster

Gracias a la tecnología, nuestra red dispone ahora de un sistema capaz de comunicar información valiosa sobre nuestra actividad empresarial.

Jacques Ferrándiz FusterCoordinador de proyectos web · Alain Afflelou

Frequently asked questions

How is the conversion rate calculated?
Flame divides POS tickets by unique visitors counted by the cameras within a time window. Segmentable by hour, day, zone, category or salesperson.
Does it work with any POS?
Yes. Native connectors for major systems (Toshiba, NCR, ICG, Cegid, Mistral) plus open API and scheduled CSV imports for custom setups.
How long until we see data?
Traffic data is available 5–7 days after signing. POS integration usually adds 1–2 weeks depending on the system. Full conversion live within 30 days.
Can we measure conversion by product category?
Yes, if your POS sends the category with each ticket. Flame correlates zone traffic (cameras) with category sales (POS) to reveal which products convert in which areas.
Is it GDPR compliant?
Yes. Flame counts anonymous silhouettes, never personal data. POS data is crossed at aggregate time-window level, never per individual.
What ROI should we expect?
Most retailers see 3–8% lift in conversion and 8–15% lower labor cost through smarter staffing. Payback typically under 12 months.

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Discover the power of Flame in just 20 minutes and learn how it can improve the results of your organization.

Schedule a personalized demo with our experts