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Soluciones · casos de uso

People Counting Conversion Analytics Customer Behavior Occupancy Queue Analytics Restroom Guest WiFi Corporate WiFi

Soluciones · industrias

Retail Centros comerciales Hoteles Espacios públicos Hypersensor Partners Nosotros Request a demo

Connect

WiFi that drives loyalty and return

Transforms guest WiFi into a powerful marketing channel. Engage visitors in physical spaces, capture contact data and trigger personalized campaigns based on location, frequency and behavior.

5 features in 1
Branded portal
Location marketing
100% GDPR

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Brands already measuring with Flame

Connect: from WiFi access to loyalty

Every connected visitor is a potential lead. Capture, segment and re-engage with real value.

Data capture

Collect consent-based customer profiles via guest WiFi. Build your own first-party database to understand visitors and power data-driven marketing.

Engage at the right moment

Trigger automated campaigns based on visits, geolocation or behavior, synced with your CRM and existing marketing stack.

Boost conversion

Turn WiFi access into opportunity: coupons, discounts, loyalty, app install. Measure the funnel from capture to conversion to retention.

Discover all our features

The AI video analytics platform that optimizes decisions and maximizes your value and sales.

Guest WiFi portal

Design and deploy fully customizable captive portals with branded landing pages, social login, consent management and dynamic connection flows.

Build custom forms to capture first-party data easily while delivering a smooth and secure login experience. Manage multiple locations from a single interface and adapt content or design per site.

Branded portals
Social and email login
Consent management
Multi-location with per-site customization

Location marketing

Intelligently segment audiences and launch automated data-driven campaigns via email, SMS or in-portal messages.

Build custom workflows triggered by behavior, visit frequency or location to send the right message at the right moment. Combine audience segmentation with location-based marketing to increase engagement, loyalty and conversion.

Email + SMS + in-portal
Behavior triggers
Location segmentation
Automated campaigns

Ecosystem integration

Integrate Connect seamlessly with your existing marketing ecosystem, CRM, PMS and BI systems to sync customer data and enrich profiles in real time.

Connect bridges physical and digital channels, enabling unified marketing automation and performance tracking. Use APIs and webhooks to expand connectivity with your favorite tools and streamline operations across teams.

CRM (HubSpot, Salesforce, Brevo)
Hotel PMS
BI (Power BI, Looker)
Open APIs and webhooks

Corporate WiFi access

Anonymous insight on gender and age distribution of your visitors.

Use this data to personalize experiences, dynamically adapt content and lift conversion through targeted engagement.

Gender detection
Age segmentation
Digital signage integration

Mobile SDK

Embed WiFi connectivity directly into your mobile app with the Connect SDK to deliver a truly seamless, frictionless experience.

Enable automatic recognition and access for recurring users, trigger real-time interactions and collect consent-based data fluidly. The SDK lets brands extend Connect into their own mobile ecosystem, blending connectivity, engagement and analytics into one customer experience.

iOS and Android SDK
Automatic recognition
Real-time activation
Engagement + analytics

Your WiFi is more than a utility — it's your most underused marketing channel.
Personalized demo in 20 minutes.

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Why choose Flame Connect

Four principles that make Flame the connect platform for companies that scale.

Agnostic

Flame connects with your existing hardware and data sources — CCTV, counters, WiFi or POS — guaranteeing full compatibility and frictionless integration.

Scalable

From a single site to thousands, Flame scales effortlessly. Manage every location remotely from a single cloud-based platform.

Accurate

Flame proprietary AI delivers accurate and consistent analytics, with decision-ready data across all environments.

Privacy

Flame processes data anonymously without biometric data, ensuring GDPR compliance and full visitor privacy.

Solutions for any Industry

Connect es el motor de inteligencia para los sectores donde el flujo de personas marca el rendimiento.

Shopping malls

Improve experience, profitability and decision-making across every mall in your portfolio.

Retail

Drive retail success with real-time customer insights.

Public venues

Unlock the value of your public spaces by turning data into strategic actions.

Hospitality

Use data-driven insight to anticipate guest needs and improve service quality.

The best brands talk about us

Somos clientes desde hace años y pretendemos seguir siéndolo. Flame te cuenta lo que no puedes ver sentado en una oficina o dando un paseo por el hall del centro comercial. Te acerca al cliente desde el momento en que pasa por delante.

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)

Gracias Flame analytics por acompañarnos en el apasionante reto de ofrecer a nuestros visitantes una experiencia omnicanal total.

Vicente Alemany ClimentCoordinador de Innovación · Cushman & Wakefield

Los datos de Flame nos ayudan a adaptarnos a nuestros clientes, cada vez más exigentes, y a las marcas, que nos demandan cada vez más información.

Lucas MadiedoDirector de Transformación Digital · Merlin Properties

Gracias a Flame hemos conseguido retener a nuestros clientes, aumentar el ROI y mejorar el rendimiento empresarial. Conocer el flujo de movimientos ha sido vital.

Luis SimónGerente · CC Plaza Éboli

Es un placer trabajar con Flame analytics como socio estratégico. Fiabilidad para poder analizar el rendimiento de nuestra tienda.

Manuel FernándezCIO Transformación Digital · Cash Converters

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)

Gracias Flame analytics por acompañarnos en el apasionante reto de ofrecer a nuestros visitantes una experiencia omnicanal total.

Vicente Alemany ClimentCoordinador de Innovación · Cushman & Wakefield

Los datos de Flame nos ayudan a adaptarnos a nuestros clientes, cada vez más exigentes, y a las marcas, que nos demandan cada vez más información.

Lucas MadiedoDirector de Transformación Digital · Merlin Properties

Gracias a Flame hemos conseguido retener a nuestros clientes, aumentar el ROI y mejorar el rendimiento empresarial. Conocer el flujo de movimientos ha sido vital.

Luis SimónGerente · CC Plaza Éboli

Es un placer trabajar con Flame analytics como socio estratégico. Fiabilidad para poder analizar el rendimiento de nuestra tienda.

Manuel FernándezCIO Transformación Digital · Cash Converters

Frequently asked questions

What is WiFi marketing and how does it work?

WiFi marketing transforms your guest WiFi network from an operational cost into a visitor acquisition channel. Flame's Connect module provides a customizable login page (captive portal) where visitors register with their email, phone or social media accounts to access WiFi. This creates a consented visitor database linked to visit data: when they come, how often and how long they stay. Unlike generic guest WiFi, Connect captures first-party data with built-in GDPR compliance. Physical spaces, shopping malls and retail stores use this data for segmented email campaigns, proximity promotions and visit frequency analysis. All data collection requires explicit visitor consent through opt-in.

Does it work without changing my WiFi infrastructure?

Yes. Flame's Connect works as a software layer on top of your existing WiFi infrastructure. Compatible with major access point manufacturers including Cisco Meraki, Aruba, Ruckus, Ubiquiti and TP-Link. Setup consists of redirecting your guest network authentication through Flame's Connect platform, a process typically completed in one day. No additional hardware needed. For shopping malls with multiple tenant networks, Flame can create a unified login page that aggregates data across the entire center while each tenant maintains visibility over their own visitors. A major fuel retailer deployed Flame across 1,000+ stations without additional hardware, reducing deployment costs by 60%. The same approach works for physical spaces of any size.

How is GDPR compliance handled with WiFi marketing?

Flame's Connect is GDPR-compliant by design. All data collection is consent-based: visitors actively choose to register, select what data to share and accept terms of service before accessing WiFi. Marketing communication checkboxes are unchecked by default. Visitors can access WiFi with minimal data (email only) or anonymously if the venue allows it. Data is stored on EU servers with encryption in transit and at rest. GDPR rights (access, rectification, deletion) are managed through the admin panel. Data retention policies are configurable per venue. Connect never collects visitor browsing data or monitors internet activity — it only records WiFi login and voluntarily provided registration data.

What data is collected with social login?

Social login allows visitors to access WiFi using their Facebook, Google, LinkedIn or Instagram accounts. Data collected depends on platform permissions and user consent. Typically: name, email address, profile photo, age range and gender. Everything is received with explicit visitor consent and platform API permissions. Flame's Connect stores this profile data linked to visit data (date, time, location), creating a rich visitor profile for marketing segmentation. Important: social login data is voluntarily provided first-party data, fundamentally different from any type of passive tracking. Typical social login rates: 40-60% choose social over email, providing richer profile data with less friction. This applies across physical spaces, shopping malls and retail stores.

How can I use WiFi data for targeted campaigns?

Flame's Connect integrates with major email marketing platforms (Mailchimp, HubSpot, Salesforce Marketing Cloud) to trigger campaigns based on visit behavior data. Segments are created automatically: first-time visitors (welcome message), frequent visitors (loyalty program), lapsed visitors (reactivation campaigns), high-dwell visitors (highly engaged). Real example: a major shopping mall created a we miss you campaign targeting visitors who hadn't returned in 30 days, achieving a 12% return rate. Retail stores apply similar strategies with product-specific campaigns. Campaigns can be triggered automatically by behavior (first visit, fifth visit, 14-day absence) or run manually with filters by location, frequency and visit time slot.

Does it integrate with my CRM or email platform?

Yes. Flame's Connect offers native integrations with Mailchimp, HubSpot, Salesforce, ActiveCampaign and Zoho CRM, plus a REST API to connect with any platform. Visitor data syncs automatically, including email address, visit history, frequency metrics and engagement scores. For enterprise clients, the API enables bidirectional automations: Flame data enriches CRM profiles with physical visit behavior, while the CRM triggers personalized WiFi messages based on visitor history. Typical integration is completed in 2-3 days with provided API documentation. Flame also supports real-time webhook exports for custom marketing automation integrations.

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