Flame Analytics

Public Venues

Enhance data intelligence for public venues, unlocking valuable insights for better decision-making. We develop and deploy digital marketing and analytics solutions powered by big data and AI to make the right decisions in real time and deliver a safe, satisfying experience.

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Brands already measuring with Flame

IKEADecathlonCushman & WakefieldTelefónicaCBRESantanderAlain AfflelouWestfieldHavaianasMerlin PropertiesIKEADecathlonCushman & WakefieldTelefónicaCBRESantanderAlain AfflelouWestfieldHavaianasMerlin Properties

Advanced

Software for route planning and resource optimization, designed specifically for public transport systems.

Real-time

Analysis of visitor flow and digital marketing insights for informed decisions in museums.

Empower

University campuses with real-time analytics and digital marketing strategies enabling informed decision-making.

Museums

Museums

  • Detect specific situations and take concrete corrective actions.
  • Improve the profitability and effectiveness of your physical space while creating a happier, more loyal and more engaged visitor.
  • Personalize customer experience. Reduce queue waits, send personalized offers in the museum shop, and more.
Public transport

Public transport

  • Know each user individually: which stop they board, how long they stay in the vehicle, where they get off.
  • Improve resource planning.
  • Take the best decisions to deliver optimal service.
Universities

Universities

  • Get real-time estimation of each campus building occupancy.
  • Notify students of building occupancy on info screens and mobile apps.
  • Get insights on real usage of available space and proactively know activity levels across zones.

Comprehensive products, multiple solutions

Measure and improve space performance, understand customer behavior and connect with your visitors.

Real-time data for decisions that improve the experience.
Personalized demo in 20 minutes.

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The best brands talk about us

Irene Cuadrado

Somos clientes desde hace años y pretendemos seguir siéndolo. Flame te cuenta lo que no puedes ver sentado en una oficina o dando un paseo por el hall del centro comercial. Te acerca al cliente desde el momento en que pasa por delante.

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)
José Miguel de Miguel Peña

Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.

José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Lucas Madiedo

Los datos de Flame nos ayudan a adaptarnos a nuestros clientes, cada vez más exigentes, y a las marcas, que nos demandan cada vez más información.

Lucas MadiedoDirector de Transformación Digital · Merlin Properties
Irene Cuadrado

Somos clientes desde hace años y pretendemos seguir siéndolo. Flame te cuenta lo que no puedes ver sentado en una oficina o dando un paseo por el hall del centro comercial. Te acerca al cliente desde el momento en que pasa por delante.

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)
José Miguel de Miguel Peña

Flame es una plataforma muy visual con la que te haces una idea de todo lo que ocurre en nuestros restaurantes. Estamos teniendo una experiencia muy positiva.

José Miguel de Miguel PeñaDirector de Restaurantes Esplore · ILUNION
Lucas Madiedo

Los datos de Flame nos ayudan a adaptarnos a nuestros clientes, cada vez más exigentes, y a las marcas, que nos demandan cada vez más información.

Lucas MadiedoDirector de Transformación Digital · Merlin Properties

Frequently asked questions

How does analytics improve museum management?
Foot traffic analytics in cultural and public spaces measures actual visitor behavior: preferred routes, rooms with highest dwell time, congestion zones and signage efficiency. A leading cultural institution uses Flame to optimize exhibition flow, ensuring visitors experience the complete route. Data revealed that 40% of visitors didn't reach the final rooms, leading to a signage redesign that increased average visit duration from 42 to 58 minutes. For physical spaces with timed entry, occupancy analytics per room prevents saturation and improves the experience. Footfall metrics are also essential for justifying public funding and reporting on the impact of exhibitions.
What solutions exist for public transport?
Flame provides footfall analytics for public transport physical spaces, measuring passenger flow, wait times at access controls and zone occupancy. The data enables optimizing service frequency based on actual demand, planning security and cleaning staffing, and improving signage to distribute passenger flow. All processing is completely anonymous: Flame counts silhouettes without identifying any passenger. Integrations with management systems enable automatic actions based on occupancy, like activating additional turnstiles or modifying information panel messages. Hypersensor's scalability allows covering complex physical spaces with dozens of access points using existing camera infrastructure.
How does it help sports and entertainment venues?
Flame's analytics in sports and entertainment physical spaces measures access flows, seating zone occupancy, food and merchandise area traffic, and evacuation times. This data enables optimizing the attendee experience: reducing access queues by opening additional gates based on demand, sizing food outlets according to zone traffic, and planning evacuation with real flow data. For venue managers, analytics provides per-event performance metrics: how early do attendees arrive? Which dining zones are saturated? How long does exit take? All without any individual identification, only anonymous counts and flows processed through existing security cameras.
Can it help with urban planning?
Yes. Flame provides pedestrian footfall data for urban physical spaces that inform urban planning decisions. Metrics include: pedestrian traffic patterns by hour and day, flow maps showing preferred routes, concentration zones and traffic distribution between different access points. This data replaces one-off surveys (expensive, infrequent, imprecise) with continuous, objective measurement. City councils use this information to decide where to install urban furniture, how to design street pedestrianization, and evaluate the impact of urban changes on pedestrian flow. All processing is anonymous and GDPR-compliant, generating only aggregate statistical data.
How does capacity management work for large events?
Flame provides real-time crowd management for large events, festivals and mass gatherings. The system monitors entries and exits, calculates current occupancy and projects it based on arrival trends, enabling anticipating peaks before they occur. Configurable threshold alerts (70%, 85%, 95% capacity) are sent automatically to security and organization teams. For multi-stage festivals, Flame measures per-zone occupancy, enabling redirecting the public toward less crowded zones via digital signage or announcements. Historical data from previous events enables improving planning for each edition. All processing is anonymous: Flame counts silhouettes without identifying attendees.
What benefits does it bring to libraries and education centers?
Educational physical spaces use Flame analytics to optimize schedules, spaces and resources. Key metrics: footfall by hour and day of week (to adjust opening hours), study room occupancy (to implement reservation systems based on actual use), zone traffic (to decide which collections need more space) and seasonal patterns (to plan resources during exam periods). Analytics demonstrates actual facility use with objective data, which is fundamental for justifying budgets and requesting funding. An educational facility showing 2,000 daily visitors with peaks of 400 simultaneous users during exams has a powerful tool for requesting space expansion or extended hours. All with total privacy: only anonymous counts.

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Discover the power of Flame in just 20 minutes and learn how it can improve the results of your organization.