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Producto Traffic Customer Journey Connect

Soluciones · casos de uso

People Counting Conversion Analytics Customer Behavior Occupancy Queue Analytics Restroom Guest WiFi Corporate WiFi

Soluciones · industrias

Retail Centros comerciales Hoteles Espacios públicos Hypersensor Partners Nosotros Request a demo

Traffic

Beyond a people counter sensor

Turn physical traffic into data-driven business decisions. Flame transforms people movement in your spaces into actionable insight that powers performance.

6 features in 1
99% accuracy
+500 stores measured
No biometrics

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Brands already measuring with Flame

Physical traffic = business decisions

Real-time actionable insight to optimize conversion, occupancy and operations.

Boost conversion and profitability

Follow every funnel step — from visits to sales — and act in real time to turn more traffic into measurable results.

Optimize occupancy and experience

Prevent crowding, manage flow live and measure the real impact of your promotions with precise footfall data.

Drive smarter operations

Segment traffic by zones, detect peaks and adjust staff and hours to improve efficiency across every location.

Discover all our features

Six modules covering the full traffic cycle: from outdoor passers-by to in-store sales conversion.

People counting

Measure footfall with precision by hour, day, entrance and zone.

Identify which access points contribute most to traffic and discover behavioral patterns using AI. Predict visitor flows, detect peak hours and days, and benchmark performance across locations using absolute, relative and historical data.

Line in/out counting
Staff exclusion (tag, app, exclusion zones, IoT button, dwell time)
Loitering and U-turn detection near entrance
Group counting
Zone counting

Occupancy

Monitor live occupancy across your spaces and react instantly to footfall levels.

Identify trends, anticipate peak moments and automate actions through integration with signage and counting systems. Stay compliant, improve efficiency and increase safety across all locations.

Real-time occupancy control
Occupancy alerts
Monitoring from mobile app
Digital signage integration

Street traffic

Measure outdoor footfall to know how many people pass by and how many actually enter.

Evaluate your storefront impact, improve window attraction and boost capture rates with data on what is happening outside your venue.

Pedestrian traffic measurement
Storefront attraction analysis
Capture rate (passer-by to visitor)

Demographics

Anonymous insight on gender and age distribution of your visitors.

Use this data to personalize experiences, dynamically adapt content and lift conversion through targeted engagement.

Gender detection
Age group classification
Digital signage integration

Conversion

Connect visitor analytics with sales data to reveal the full conversion funnel.

Track key metrics like capture rate, conversion rate and average ticket by location. Benchmark performance and turn insight into revenue-generating actions.

Sales integration
Conversion funnel analysis
Sales conversion rate tracking
Capture rate (passer-by to customer)

Vehicle counting

Track vehicle flows to understand access patterns, optimize parking and link car traffic with store visits.

Ideal for shopping centers, retail parks and large venues looking to improve efficiency and overall visitor experience.

Vehicle flow count and tracking
Entry/exit pattern analysis

Turn every camera into an intelligence sensor.
Personalized demo in 20 minutes.

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Why choose Flame Traffic

Four principles that make Flame the traffic platform for companies that scale.

Agnostic

Flame connects with your existing hardware and data sources — CCTV, counters, WiFi or POS — guaranteeing full compatibility and frictionless integration.

Scalable

From a single site to thousands, Flame scales effortlessly. Manage every location remotely from a single cloud-based platform.

Accurate

Flame proprietary AI delivers accurate and consistent analytics, with decision-ready data across all environments.

Privacy

Flame processes data anonymously without biometric data, ensuring GDPR compliance and full visitor privacy.

Solutions for any Industry

Traffic es el motor de inteligencia para los sectores donde el flujo de personas marca el rendimiento.

Shopping malls

Improve experience, profitability and decision-making across every mall in your portfolio.

Retail

Drive retail success with real-time customer insights.

Public venues

Unlock the value of your public spaces by turning data into strategic actions.

Hospitality

Use data-driven insight to anticipate guest needs and improve service quality.

The best brands talk about us

Somos clientes desde hace años y pretendemos seguir siéndolo. Flame te cuenta lo que no puedes ver sentado en una oficina o dando un paseo por el hall del centro comercial. Te acerca al cliente desde el momento en que pasa por delante.

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)

Gracias Flame analytics por acompañarnos en el apasionante reto de ofrecer a nuestros visitantes una experiencia omnicanal total.

Vicente Alemany ClimentCoordinador de Innovación · Cushman & Wakefield

Los datos de Flame nos ayudan a adaptarnos a nuestros clientes, cada vez más exigentes, y a las marcas, que nos demandan cada vez más información.

Lucas MadiedoDirector de Transformación Digital · Merlin Properties

Gracias a Flame hemos conseguido retener a nuestros clientes, aumentar el ROI y mejorar el rendimiento empresarial. Conocer el flujo de movimientos ha sido vital.

Luis SimónGerente · CC Plaza Éboli

Es un placer trabajar con Flame analytics como socio estratégico. Fiabilidad para poder analizar el rendimiento de nuestra tienda.

Manuel FernándezCIO Transformación Digital · Cash Converters

Irene CuadradoMarketing & Specialty Leasing manager · ABC Serrano (Savills)

Gracias Flame analytics por acompañarnos en el apasionante reto de ofrecer a nuestros visitantes una experiencia omnicanal total.

Vicente Alemany ClimentCoordinador de Innovación · Cushman & Wakefield

Los datos de Flame nos ayudan a adaptarnos a nuestros clientes, cada vez más exigentes, y a las marcas, que nos demandan cada vez más información.

Lucas MadiedoDirector de Transformación Digital · Merlin Properties

Gracias a Flame hemos conseguido retener a nuestros clientes, aumentar el ROI y mejorar el rendimiento empresarial. Conocer el flujo de movimientos ha sido vital.

Luis SimónGerente · CC Plaza Éboli

Es un placer trabajar con Flame analytics como socio estratégico. Fiabilidad para poder analizar el rendimiento de nuestra tienda.

Manuel FernándezCIO Transformación Digital · Cash Converters

Frequently asked questions

What is foot traffic analytics and why does it matter in retail?

Foot traffic analytics is the systematic measurement and analysis of pedestrian traffic in physical spaces: how many people visit, when they come, how long they stay and which areas they frequent. For any space manager, it answers the fundamental question: is my problem traffic or conversion? A store with 500 daily visitors and 50 sales has a 10% conversion rate, meaning marketing should focus on in-store experience, not driving more traffic. The same logic applies to any physical space with a commercial area. Flame's Traffic Insights module processes data from existing cameras and people counters to deliver footfall metrics broken down by hour, day, zone and entrance. Clients like leading property consultants use this data to benchmark properties against portfolio averages.

What is Zones Counting and how can it improve my store layout?

Zones analytics divides your physical space into defined areas and measures traffic, dwell time and transition patterns for each zone independently. Flame uses existing overhead cameras to create invisible boundary lines without physical sensors or beacons. The result is a clear picture of which zones attract attention, which are dead spots, and how visitors flow between areas. A shopping mall might discover that 40% of visitors never reach the upper floor despite anchor stores located there. Flame's Zones analytics would quantify that missed opportunity and measure the impact of layout changes. Organizations managing physical spaces use Zones analytics to optimize visitor routes, while retail stores apply it to maximize product exposure.

How can foot traffic data optimize staffing?

Staffing optimization is one of the fastest-ROI applications of traffic analytics. Flame's Traffic Insights shows exact hourly traffic patterns for each day of the week, revealing when your space is overstaffed (wasting labor budget) or understaffed (losing opportunities). The platform generates recommended staffing curves that align employee presence with actual visitor traffic. Organizations — from physical spaces managing reception desks to retail stores optimizing floor coverage — typically find a 20-30% mismatch between staff schedules and traffic peaks. Correcting this reduces labor costs by 8-15% and improves service because visitors receive attention when they need it. Flame clients can export traffic data directly to workforce management systems or use built-in planning recommendations.

What is Conversion Analytics in physical retail?

Conversion rate in physical retail is the percentage of store visitors who make a purchase: transactions divided by footfall. It is the most important KPI that most retailers cannot measure without People Counting technology. A store with 10,000 monthly visitors and 1,500 transactions has a 15% conversion rate. Flame calculates this automatically by integrating footfall data with POS transaction counts. Unlike ecommerce where conversion tracking is standard, physical retail has historically operated blind. Flame closes this gap, enabling stores to set conversion targets, measure promotion impact and identify which locations have conversion vs. traffic problems. The same conversion logic extends to shopping mall food courts and retail stores of all sizes.

How does weather affect foot traffic and can analytics account for it?

Weather is one of the most influential external factors on physical space traffic, yet most organizations don't quantify its impact. Flame's Traffic Insights includes weather correlation analysis that overlays local weather data with your footfall patterns. This reveals your location's specific weather sensitivity: some physical spaces lose 30% of traffic on rainy days while others — like shopping malls — gain 15% when visitors seek indoor alternatives. Understanding this pattern enables better planning: adjusting promotional calendars based on weather forecasts, setting realistic targets that account for conditions, and distinguishing weather-resistant from weather-dependent locations across physical spaces, retail stores and shopping malls.

Can traffic data be exported to my existing BI tools?

Yes. Flame provides a complete REST API to export all traffic data to your existing business intelligence stack. Most common integrations include Power BI, Tableau, Looker and Google Data Studio. Data is available via real-time streaming (webhooks) or batch export (CSV, JSON, Excel). API documentation includes pre-built connectors for major BI platforms. Enterprise clients — from leading retailers and shopping mall operators to organizations managing physical spaces — integrate Flame data with their internal analytics platforms to combine footfall with operational, sales and CRM data in unified reports. Data granularity ranges from 15-minute intervals to annual summaries.

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