Beyond free WiFi
How WiFi can become a strategic asset for shopping centres.
Flame Webinar
What if your shopping centre WiFi could do more than connect visitors? Discover how to turn WiFi into a strategic tool for understanding visitors, building first-party data, increasing engagement and strengthening loyalty.
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Introduction
Shopping centre WiFi has traditionally been seen as a service: something visitors expect to have access to while they are in the centre.
When connected with data and loyalty strategies, WiFi can help shopping centres build a richer understanding of their visitors, create more relevant experiences and unlock new opportunities to engage with them, both during and beyond their visit.
In this webinar, we will explore how shopping centres across Europe can move beyond connectivity and turn WiFi into a strategic source of visitor intelligence and engagement.
What will you learn?
How WiFi can become a strategic asset for shopping centres.
What WiFi-generated data can tell you about visitor behaviour and patterns.
How shopping centres can strengthen their direct relationship with visitors.
Turning visitor insights into more relevant communications and experiences.
How connectivity can support loyalty and CRM strategies.
How data and insights can create additional value for retailers and commercial teams.
Connecting visitor data and engagement with broader shopping centre objectives.
Why attend?
The opportunity is no longer simply to offer visitors a reliable connection, but to use that connection as part of a broader strategy around data, engagement, loyalty and performance.
Join us to explore what this could look like in practice and discover how WiFi, data and loyalty can work together to create smarter, more connected and more engaging shopping centre experiences.
15 October 2026 · 16:00 CEST · Online
Register now